UX Hacking: An Evening with Don Norman Igniters Meetup 17th Dec 2013 at Stanford GSB – YouTube

One of the Worlds Most Influential Designers, Don Norman, former Apple vice-president and co-founder of the Nielsen Norman Group, is the author of the classic book “The Design of Everyday Things”, a must-read for any executive looking to understand the scope of design.This is a discussion session with Mr. Norman. In addition to lots of questions about UX design, his books etc. Norman understands the pain of startups. He was a VP of Apple and he now is on the board and advisor to numerous startups in the US and Asia. He even is co-founder of a current hardware cooking appliance startup, so he fully understands the pain of doing early prototypes and raising money. http://www.crunchbase.com/company/pal… Don will discuss any topic of interest to the group, responding to questions from the audience. Know whats new in the revised Design of Everyday Things, what has been added — and why. One important chapter explains why in the real world of budgets and schedules, it is seldom possible to do things the ideal way. Norman is a big fan of MVP — The Minimum Viable product philosophy.Norman coined the term “user-centered design” for the first time in his book The Design of Everyday Things and this is the chance to understand your users and what user centered design actually means. Get the revised edition of The Design of Everyday Things for an opportunity to get it signed by Don himself.

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